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Reviews

After a job is done, your customer gets one short text with a link to leave you a Google review. The texts are sent by Twilio, the texting service we use, through Feedback Footprint, our reviews company (same owner as RuufPro). If a customer looks up who sent the text, they'll see Feedback Footprint. This is different from the customer reviews you type in by hand on your website — see Reviews, photos & FAQs for that.

Turning it on

1. Open the Reviews tab in your dashboard.
2. Check the business details we already filled in for you: business name, website, address, and email.
3. Legal business name — your business's official registered name.
4. Doing business as — only fill this in if you go by a different name than your legal one.
5. Business type — choose LLC, Sole Proprietor, Corporation, or Nonprofit.
6. EIN — skip if none.
7. Your first and last name, title, and phone number — the person Twilio (the texting company) can reach with questions.
8. About how many review texts a month — a rough guess is fine.
9. How you get permission to text customers today — pick a signed paper job form, asking out loud, or a checkbox on your website. If your RuufPro site is your website, you won't see this question — the text-me box on your site already covers it.
   • Picked a paper form? Add the opt-in evidence link — a public link showing how customers agree to be texted, like a photo or scan of your signed form.
   • Picked asking out loud? Type in the opt-in script — what you actually say when you ask a customer if you can text them.
10. Click Start my review service.

Keeping your current website?

No problem. Reviews uses your free RuufPro site for the texting paperwork (the privacy, terms, and permission pages Twilio checks), so nothing changes on your current site. The calculator widget works on any website.

What happens next

1. A person at Twilio (the texting company) reviews your application — about 3 business days.
2. Within a business day you'll get an email from Feedback Footprint with a link to connect your Google Business Profile. It takes about 2 minutes — do it when it arrives.
3. We email you the moment texts can go out.

Sometimes Twilio asks for a change. If that happens, the Reviews tab shows what needs fixing. You can update your answers and send them again, then Twilio reviews it once more.

After approval

The Reviews tab shows one of these, depending on where you are:

Once it's live, add your customers the way we cover next.

Adding your customers

1. Log in to your Feedback Footprint portal using the link in your Feedback Footprint welcome email.
2. Open Contacts and upload a spreadsheet of finished jobs. Any columns work — name and phone are enough.
3. Add customers weekly. If your account goes quiet, Feedback Footprint sends you a reminder.

The emails you'll get

• "Your review texting is being set up" — right after you apply, confirming it's in and what happens next.
• "Twilio approved your number" — when Twilio approves it, letting you know we're finishing setup on our side.
• "Reviews are on" — the moment texts can go out, with how to add your customers.
• "One thing we need for your review texting" — only if Twilio needs a change from you first, with a deadline to fix it.

Separately, Feedback Footprint emails you its own welcome message with the Google Business Profile connect link — that's the one in step 2 above.

Good to know

• Twilio reviews every business separately, so your approval is yours alone.
• The legal wording about text messaging is already on your Privacy Policy and Terms of Service pages. You don't need to add anything yourself.
• A customer can reply STOP at any time to stop getting texts from you.
• Reviews are free during early access.

Still stuck? Reply to any email from us.